07/16/2013
https://www.congress.gov...
"the primary reason you want to brand it is so that we get 50,000 people who step across the line and say I am willing to serve."
"If there is anything that is in writing anywhere that would lay out the parameters of that, whether it is in the contract or written in any policy anywhere, that would be really important for our Comm..."
"We have asked, and we have not been able to locate any analysis that was ever done, comparing the relative benefits of this sponsorship versus other marketing."
"I am trying to figure out when the Army pulled the plug after their analysis, which would have been full of great data for you to look at."