Claire McCaskill actually said...

"Today, I want to explore the Army National Guard's rationale for continuing its sponsorship of professional sports programs and discuss whether spending solely to promote 'brand awareness' is an effec..."

"In fact, I believe I am correct in saying that there has never been an analysis for alternatives in this regard since this sponsorship of NASCAR began."

"If you were going to rank professional sports sponsorships--let's assume for purposes of this discussion that your budget for this area of recruitment and marketing was going to be cut by a third."

"I guess it is hard for a lay person to see how having your name associated with NASCAR is brand awareness and an ad on an action show, where young men and women are maybe watching it--how one is lead-..."