Carl Levin actually said...

Why not give them a third option, an opt-in option to opt in on the type of special interest advertising that you might be interested in?

If we cannot vouch for who the advertise is, we should not accept the ads in the first place.

Companies today have little incentive to disclose their role or knowledge of a security event, leaving consumers vulnerable and unprotected ...

Putting aside the argument for it, which sounds sensible to me, is there any reason that you cannot do that?