This is -- they've embraced a communications strategy that is a loser. It's coming back to haunt them now. The fact that the president's personal approval among Americans would go down six points since last month, a sharp drop among independents, a great number who no longer believe he's honest, all of that says that they haven't handled this well.
David Gergen: “This is -- they've embraced a communications strategy that is a loser. It's coming back to haunt them now. The fact that…”
On the recordSeptember 9, 2018
Source
transcripts.cnn.comEditor's note · Context
David Gergen critiques the White House's communication strategy and its negative impact on the president's approval ratings.
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