James M. Bernhard, Jr., was a legend in Louisiana. The headlines called him an icon, a titan, a giant of a man. Those who knew him understood why. He was a builder, a problem solver, and, at his core, a man of faith. Jim was a proud LSU Tiger, graduating in construction management. He loved to tell the story of realizing at the last minute that he was 3 hours short of the credits he needed to graduate. Facing that problem, he decided to test out of a bowling class by scoring a 200, despite barely ever bowling before. In true Jim fashion, with determination and a high tolerance for risk, he figured out how to make it work and to graduate. After LSU, he went to work for the family business, where every new employee had to start by installing toilets and air-conditioners. As the family's first college graduate and someone who had already done that work since high school, the rule didn't sit right with him. He turned down the offer to join and joined Southeast Fabricators as their first salesman. On his first day, he picked up the Yellow Pages and got to work. He quickly discovered the company's prices were far too high to compete in south Louisiana. With no formal authority, he restructured the company's operations. By age 26, he was a corporate vice president and member of the board.
Editor's note · Context
Honoring the legacy of James M. Bernhard, Jr., a prominent figure in Louisiana's business community.
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