James Carville actually said...

"I don't think negative -- again, the negative ads, to the extent that they were going to be effective -- and -- and, as I said earlier, 70 percent don't even matter."

"I have recommended publicly that Democrats just abandon it, and go positive, that there's not much information you're going to inject right now that people don't know."

"The one thing we do know is that they're all more expensive."

"I think you have got to respond to it."