Recently I learned that the CBS television network, which claims to be the No. 1, most-watched network, with more than 200 affiliated stations, rejected an ad for its upcoming Super Bowl broadcast that will be on Sunday. CBS's explanation for rejecting this ad was that their network prohibited the showing of advertisements that take stands on controversial public policy issues. So what was this controversial, dangerous ad which CBS is protecting American viewers from watching? Well, it was an ad sponsored by a nonprofit organization called MoveOn.Org. You can find it on your Web site at MoveOn.Org. You can see the ad. This 30-second ad shows several children working unhappily in a variety of grownup jobs. When you go to the Web site and bring up this ad, you can see a little girl cleaning the floor of a commercial building with music playing in the background, a boy washing dishes at a restaurant, another youngster working on an assembly line in a factory, another fixing tires at an automobile shop, and another collecting trash for the back of a truck. The ad ends with this line: Guess who's going to pay off President Bush's $1 trillion deficit? That is the controversial ad.
Editor's note · Context
Discussing CBS's rejection of a controversial ad for the Super Bowl.
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