Dick Durbin said "I think it is more likely a public health agency will try to reduce those numbers. I can recall a few years ago the tobacco companies said, ``We are going to stop marketing to kids, and we are going to tell these kids we don't want their business.'' And they delivered their message by buying full-page ads in the Wall Street Journal. There may be some kids who read the Wall Street Journal, but not a lot of them. It is far better to take that information and message and put it on a television show the kids are likely to watch." @ PoliticalQuotes.com

On the recordMay 21, 1998

I think it is more likely a public health agency will try to reduce those numbers. I can recall a few years ago the tobacco companies said, ``We are going to stop marketing to kids, and we are going to tell these kids we don't want their business.'' And they delivered their message by buying full-page ads in the Wall Street Journal. There may be some kids who read the Wall Street Journal, but not a lot of them. It is far better to take that information and message and put it on a television show the kids are likely to watch.

Said by

Dick Durbin

Democratic · Illinois

Source

govinfo.gov

Editor's note · Context

Discussing the effectiveness of tobacco companies' marketing strategies to children.

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