On the recordJuly 11, 2017
I want to take a few minutes to recognize WATT Global Media, a leading provider of business information and marketing solutions for the agribusiness industry worldwide, headquartered in Rockford, IL. More than 100 years ago, on July 6, 1917, WATT Global Media was born. WATT Global Media's history began in 1917, when J.W. Watt and Adon Yoder purchased ``Poultry Tribune,'' a magazine published monthly for just 50 cents for an annual subscription. Before Watt and Yoder bought the magazine, its circulation was about 5,000. In a few short years, these young entrepreneurs grew the magazine's circulation by 400 percent. Under Watt's leadership, ``Poultry Tribune'' quickly became ``America's Leading Poultry Farm Magazine'' for poultry raisers, peaking in 1940 with a circulation of more than half a million readers. During the mid-1920s, economic changes in the poultry industry led to the creation of the commercial hatchery industry, which led the staff at ``Poultry Tribune'' to create ``Hatchery Tribune.'' In 1934, Watt added ``Turkey World'' to its growing list of publications. WATT Global Media, originally called the Poultry Tribune Company, changed its name in 1944 to Watt Publishing Company. In that same year, the company acquired Better Farming Methods, ``The business magazine for leaders who train and advise farmers.'' As the evolving poultry industry grew, so did Watt Publishing Company.…





