You can't just rely on the negative argument. You've got to inspire people.
David Axelrod: “You can't just rely on the negative argument. You've got to inspire people.”
Editor's note · Context
Axelrod stresses the importance of inspiring voters rather than relying solely on negative campaigning.
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There's no doubt about that. But I also want to say this. You know, all presidents sort of feed off of perceptions of the person who came before and they want to position against what people found lacking in the person that came before.
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