David Axelrod actually said...

You want to play to the people you're trying to persuade.

And that is the hardest thing to brittle because, again, we have this social media culture where you get, you know, you get clicks and follo...

He was trying to fill the role that presidents should in a moment like this. This country is in distress and he wanted to speak to that dist...

They need to jump on this issue and they need to be clear and direct about it.