David Axelrod actually said...

"He needs to talk about the day to day struggles that people are having and fit the things he's done and the things he wants to do into the fight to make it work for them."

"And remember, someone said it earlier. He worked in this building for 36 years. He's very comfortable in that kind of environment."

"Fundamentally, what his message should be is I am fighting for your future. The other guy is absorbed by his past and vengeance."

"Yes, look, I think he's got two big missions here. One has to do with what he has to say, because there are a lot of people who are hungering to know what is the message?"