David Axelrod actually said...

He can't tamper with what got him there, but he has to show some moments of sobriety and substance to signal that, you know, maybe he could ...

He was the flavor of the month in May and June, because he was going to be the guy who could bridge the gap between center right republicans...

What he can't do is distort himself and try and be what he's not.

Very, very dangerous. You have to communicate the essence of who you are, and what makes you distinctive, and what you're offering.