The gentleman made a good point when he said that sometimes the news media follows the old adage, if it bleeds, it leads. Because that is what a TV station will use to get viewership for their news hour so they can sell Coca-Cola and whatever type of advertising they have got. And they know that violence does attract a certain core audience. Now, the problem with running wall-to-wall car wrecks if you are a local TV station is that you give a misleading impression of the traffic situation in a given town. If you go in, if you are a new TV station in town and you say, because we do not have a lot of good substantial news, we will do wall-to-wall car wrecks, and your news guys may say, we only have two car wrecks a day; and you say, run them over and over again. If the average person watches that news station and sees wall-to-wall car wrecks on the news, he will be given the impression if he drives out on the freeway in that town, he has a 50 percent chance of being in an accident.
Editor's note · Context
Discussing the impact of sensational news coverage on public perception.
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