Therein is a drop of honey that catches his heart, which, say what you will, is the great high-road to his reason, and which, when once gained, you will find but little trouble in convincing his judgment of the justice of your cause, if indeed that cause really be a just one.
In an address on temperance, Lincoln explains that appealing to a person's heart through friendship is the most effective way to reach their reason and convince them of a just cause.
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