Brian Schatz actually said...

some of the tech companies are really serious and want to do this, and want to do this regardless of whether or not the California law gets ...

You need trust and check, and the check part needs to have some stick to it as well.

the reason we are having a more robust, more serious conversation about a Federal privacy law is that there is this California privacy law

you cannot really have a law in this space without the FTC's ability to be the expert agency and to enforce.