On the recordMarch 17, 2021
In honor of Women's History Month, I would like to recognize Sami Haiman-Marrero. Sami Haiman-Marrero is the president and CEO of URBANDER, a firm that assists the corporate, nonprofit, and government sectors in overcoming diversity, equity, inclusion, and multicultural marketing challenges. Under Sami's leadership, URBANDER received the Orlando Business Journal's 2020 Diversity in Business Helping Hand Award for their work impacting underrepresented and underserved communities. Sami's career started in New York City over 25 years ago in public relations, marketing, and publishing. Her career highlights include handling the first-ever Spanish-language U.S. Presidential media campaign in 1996, which led to winning the highly coveted Hispanic vote, becoming the publisher of a national Hispanic magazine, and being interviewed on the U.S. Latino experience by The Wall Street Journal, El Nuevo Dia, Huffington Post, MSNBC, Florida Trend, NBCNews.com, and Canada's CBC News. Haiman-Marrero earned a master's in communications from the University of Puerto Rico and was recognized in 2016 as one of Vision Magazine's 25 Most Influential Hispanics in Central Florida. She has served on prestigious boards such as Visit Orlando, United Arts, Hispanic American Professional Business Women's Association, and Prospera's technical assistance committee. In 2017, after Hurricane Maria devastated her beloved Puerto Rico, Sami launched a nonprofit called SOS by URBANDER.…





