03/16/2011
https://www.congress.gov...
"How do advertisers understand that they are being charged appropriately on the Internet as compared to the satisfaction and confidence that they have in the number of eyeballs that are watching a TV p..."
"that is being greeted with exceptional excitement and approval among the rural areas"
"Do you find that the recall for Internet ads is much lower than the recall for TV ads?"
"I just want to say, if it's any consolation, the highest point in Florida is 350 feet, so not a lot of hills and valleys, and very spotty coverage."