On the recordMay 13, 2026
in a remarkable gift to Big Tech, President Trump eliminated the digital marketing rule, which means they are not subject to the same kind of consumer protection laws or rules that apply to traditional advertisers and other kinds of interests. Banks, fintechs, and other financial institutions partner with Big Tech to use consumer data and targeted advertising tools to reach specific consumers online, including financially vulnerable individuals. This means unchecked exploitation, which creates opportunities for bad actors like scammers. This need for the rule is not just hypothetical or hyperbole. It is real. Big Tech has brought in billions of dollars from scams. According to internal documents, Meta projected it would earn roughly 10 percent of its total 2024 advertising revenue--that is approximately $16 billion from ads linked to scams, fraud, and prohibited productions--maybe not accidentally. Some of those Big Tech executives are on President Trump's plane to China. In response to that revelation, I, along with Senator Hawley, led a letter to FTC and the Securities and Exchange Commission to investigate Meta for enabling and profiting from these scams that harm consumers. President Trump has left consumers at the mercy of Big Tech, using social media to target and exploit consumers.
Source
govinfo.gov




