Ed Perlmutter actually said...

You have to stop saying, 'Our stores generate more deposits than our competitors.' That creates the wrong culture.

I've never, ever in my life referred to my branch bank in Applewood, Colorado, as a store.

The goal should be, if your customer needs something, try to help them.

But I still think you're a bank. And we treat banks differently than we treat grocery stores, because you're the heart of the financial syst...