Bill Clinton: “I must say, since I don't watch as much television as I used to, I was sort of unaware of that. But it's so interesting…”

“I must say, since I don't watch as much television as I used to, I was sort of unaware of that. But it's so interesting you said that, because my best friend from childhood called me yesterday, a guy I went to grade school with, and he has three wonderful children. They're various ages, like your children. His oldest child is my daughter's age, and he has two younger ones. He said the same thing. He was talking about a show he was watching with his youngest child, a little girl, and he made the same point you did, that--no one had ever said this before, the disconnection between the programming content and the ads. [The participant said that she felt she had to be there the entire time her child was watching. The Vice President said that broadcasters should correct that problem and cited ratings for theater movie previews. Two participants agreed that television ads posed a daily problem. Another participant said that the V-chip ratings system would have a direct impact as a guide even for people without V-chip televisions.]”