On the recordMarch 1, 1996
I'm so glad to hear you say that, because there were--you made two comments; I just want to say that to kind of resonate with the discussion we had with the people from the industry yesterday. Ted Turner said--and he went out and said in public, so I'm not saying anything in private he didn't say in public--that he strongly supported the rating system and what we were doing, what they were doing, but he did think it would be very costly. And I think it will obviously cost a lot of money to figure out how to do this and then review all these programs, to set up the system. But I think he meant he thought it would be costly over the long run because programs would not have the same viewership and their advertisers would drop. I think I see it more like you do; it's a voting system. It would be another--it's like the Nielsen ratings, except you won't have--this won't be a sample, you'll be able to actually know. You'll be able to at least sample all the V-chip homes--you take a representative sample--and it might actually change the content of programming so that the market, the market forces actually produce more positive programs. The other thing you said I think is important, a couple of the folks who were skeptical yesterday talked about how this wouldn't be a panacea, it wouldn't solve all the problems. And one of the men in the broadcasting meeting said--I mean, the industry meeting--he said, ``I'm going to take off my industry hat now and tell you that I'm a parent of three small children. I'm not looking for panaceas; I'm looking for a little help.'' And I think that's the way all of us who are parents look at this. There is no such thing as a panacea; we're looking for a little help. So you made that point, and I thought it was very good. [A parent noted that the V-chip could replace her husband's use of the television's remote control to enforce their standards.]
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