Walter Bagehot: “The regular buyers of a periodical want to read what they have been…”

On the record

The regular buyers of a periodical want to read what they have been used to read--the same sort of thought, the same sort of words.

Said by

Walter Bagehot

Source

Bagehot asserts that regular readers prefer familiar content in periodicals, reflecting their established tastes.

More from Walter Bagehot

But as soon as the House met, Lord Thurlow became the greatest.

No doubt this momentary gain is bought at a ruinous after-cost.

The Parliament, the laws, the press were human institutions; but the Monarchy was a Divine institution.

They are solely concerned with his attractiveness as a candidate; they need not regard his efficiency as a ruler.

Other voices in this conversation

Walter Bagehot: “The regular buyers of a periodical want to read what they have been used to read--the same sort of thought, the same…”