Jo White: “Women suffer every month, knowing that certain days of the month you're going to have to stay at home or you're going to…”

We're investing so they know what is a healthy period and what's not, and that's so, so important for young people to know that.

To be honest I think it [a contest] is going to be a pointless charade.

I feel that we need to give more support so that women feel confident about talking about it, but also so that they have the confidence that GPs will refer them very, very quickly to get the treatment they so need.

While we support them, we are also cracking down on those responsible.