The regular buyers of a periodical want to read what they have been used to read--the same sort of thought, the same sort of words.
Walter Bagehot: “The regular buyers of a periodical want to read what they have been used to read--the same sort of thought, the same…”
Editor's note · Context
Bagehot asserts that regular readers prefer familiar content in periodicals, reflecting their established tastes.
Share
More from Walter Bagehot
These anomalies, in a hundred instances, mark the old boundaries of a constitutional struggle.
At last it strikes you that they grew up, house by house, on the devious tracks of the old green lanes; and if you follow on to the existing fields, you may often find the change half complete.
The casual line was traced according to the strength of deceased combatants; succeeding generations fought elsewhere; and the hesitating line of a half-drawn battle was left to stand for a perpetual limit.
I cannot, therefore, join in the full cry against anomalies; in my judgment it may quickly overrun the scent, and so miss what we should be glad to find.





