Gan Kim Yong: “Not only is it a new industry, it is also evolving very rapidly with the emergence of AI and frontier technologies.”

Our initiatives will broaden Singapore’s marketplace, so that institutions and companies can manage investments for the long term, preserve value, and transact with confidence.

The government initiated the unit pricing pilot across major supermarkets in September 2025 and has received positive feedback that unit pricing has been useful in helping consumers compare prices across different brands and package sizes.

The pilot will be expanded to cover more in-store and online outlets, and a wider range of grocery items later this year.

Taken together, these efforts will help our financial institutions, fintech firms, and workers innovate, scale, and build the capabilities to seize the emerging opportunities.