On the recordJuly 27, 2026
Scottish Labour has failed to confront who our voters are, what motivates them, and how to win them over.
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Daniel Johnson
Scottish Labour
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thenational.scotScottish Labour has failed to confront who our voters are, what motivates them, and how to win them over.
Discussing the need for Scottish Labour to understand its voters.
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We have to accept that for many voters, the SNP remains the default choice to protect Scottish interests.
There's very little evidence of any ground campaign from any other parties.