Adam van Koeverden: “This role has taken on additional significance.”

Sport has the power to shape lives and connect people in ways that very few things can.

When Canadians get more field time and ice time and pool time and time on the water rather than just screen time, we’re all happier, healthier, more connected citizens.

This investment adds to our broader commitment to Build Canada Strong through Sport, giving more Canadians opportunities to participate, connect with their communities and stay active.

When people get out on the water, they become natural stewards of the environment. They want to protect what they enjoy.