Evan Solomon: “We think Canada needs that kind of independent regulator.”

Our primary purpose here is to give control back to Canadians over their own personal information and to require by law — with enforcement — that companies treat the information very sensitively.

We’re going to build where we need to build, and we’re going to build on our advantages. Where we gotta partner, we’re going to build partnerships, and those are sovereign alliances.

We need to build this country together. It's not going to be easy. But I'll tell you what it's going to be the singularly most rewarding thing of our lives.

It’s very easy to say just ban using personal information to give personal pricing, because we have to be super careful that we don’t want to penalize people who are members of a rewards program.