The importance of having an ad campaign and a well thought-out ad campaign.

I believe we are at a critical juncture. I don't think it is overstating things to say that the 2010 Census is approaching a state of emergency.

Last month, I sent a letter to President Obama urging him to nominate a new Director as soon as possible.

I support it. Most critical decisions for the Census occur between 3 to 5 years before that Census.

We maybe ought to give serious consideration to whoever is going to be serving as our Census Bureau Directors in the future.

I pressed this morning on the President's nominee for Commerce.

They should hire a workforce that is ethnically and racially diverse and represents the hard-to-count and minority community populations.

I think you could be effective with either scenario. I think what is most important, though, is to get the right leadership and the right management processes in place.

These Race and Ethnic Advisory Committees are really very important, because they have members who come from diverse minority communities and work very well together.

Transparency is key. It helps ensure that the Census is on track.

I think there would need to be some safeguards in place, with the Census, it is important to have impartial data.